Tone is everything

Nala — Thu, 16 Jul 2009 17:06:55 +0000

When you’re communicating to staff, customers, vendors or the general public, consider the kind of information you’re sharing and then carefully choose the right tone to convey it.

Read this recent article from the Globe Investor on how TD Canada Trust got it wrong.

Headline writing made easy

Nala — Tue, 25 Nov 2008 04:43:00 +0000

Think of your headline as an ad for your ad. Stats show that headlines are five times more likely to be read than the rest of your ad. Some simple tips for reader-friendly ads are

Keep it brief–one line only
Make an interesting promise–but only if you can legitimately deliver on it in the rest of your ad
Make sure it addresses your target audience in some way

These starter tips should set you on the write path

NalaWriting

Tone is everything

Headline writing made easy