Tone is everything

When you’re communicating to staff, customers, vendors or the general public, consider the kind of information you’re sharing and then carefully choose the right tone to convey it.

Read this recent article from the Globe Investor on how TD Canada Trust got it wrong.

Headline writing made easy

Think of your headline as an ad for your ad. Stats show that headlines are five times more likely to be read than the rest of your ad. Some simple tips for reader-friendly ads are

1. Keep it brief–one line only
2. Make an interesting promise–but only if you can legitimately deliver on it in the rest of your ad
3. Make sure it addresses your target audience in some way

These starter tips should set you on the write path